{ bidder: 'appnexus', params: { placementId: '11654174' }}, { bidder: 'ix', params: { siteId: '195464', size: [160, 600] }}, googletag.pubads().setTargeting("cdo_pc", "dictionary"); { bidder: 'ix', params: { siteId: '555365', size: [120, 600] }}, Descriptive brand names. iasLog("criterion : cdo_pt = entry"); { bidder: 'onemobile', params: { dcn: '8a969411017171829a5c82bb4deb000b', pos: 'cdo_leftslot_160x600' }}, 'cap': true { bidder: 'criteo', params: { networkId: 7100, publisherSubId: 'cdo_rightslot' }}, dfpSlots['rightslot'] = googletag.defineSlot('/23202586/cdo_rightslot', [[300, 250]], 'ad_rightslot').defineSizeMapping(mapping_rightslot).setTargeting('sri', '0').setTargeting('vp', 'mid').setTargeting('hp', 'right').addService(googletag.pubads()); var pbTabletSlots = [ 'min': 8.50, When people see the brand it should be quickly recognised and trigger a positive emotional response. Brand Name Meaning English, Scottish, Scandinavian, North German, and Dutch: from the Germanic personal name Brando, a short form of various compound personal names containing the element brand ‘sword’ (a derivative of brinnan ‘to flash’), of which the best known is Hildebrand. { bidder: 'appnexus', params: { placementId: '19042093' }}, Contains Parliamentary information licensed under the. A brand name is the part of a brand that can be spoken or written and identifies a product, service or company and sets it apart from other comparable products within a category. { bidder: 'openx', params: { unit: '541042770', delDomain: 'idm-d.openx.net' }}, var pbDesktopSlots = [ { bidder: 'sovrn', params: { tagid: '387233' }}, The right name has the potential to become a self-propelling publicity campaign, motivating word of mouth, reputation, recommendations, and press coverage. cmpApi: 'iab', iasLog("criterion : cdo_tc = resp"); { bidder: 'criteo', params: { networkId: 7100, publisherSubId: 'cdo_btmslot' }}, // FIXME: (temporary) - send ad requests only if PlusPopup is not shown Click on the arrows to change the translation direction. var mapping_houseslot_a = googletag.sizeMapping().addSize([963, 0], [300, 250]).addSize([0, 0], []).build(); { bidder: 'openx', params: { unit: '539971081', delDomain: 'idm-d.openx.net' }}, { bidder: 'onemobile', params: { dcn: '8a9690ab01717182962182bb50ce0007', pos: 'cdo_btmslot_mobile_flex' }}, { bidder: 'appnexus', params: { placementId: '11653860' }}, { bidder: 'triplelift', params: { inventoryCode: 'Cambridge_MidArticle' }}, Creating a brand name with meaning can make all the difference between a brand that instantly gains traction, or falls completely flat. It is heavily based on this Wikipedia's list, where you can also find the complete listing of companies and their name origins not mentioned in this post. { bidder: 'ix', params: { siteId: '195467', size: [320, 50] }}, A commercial name granted by a naming authority for use in marketing a drug/device product in a particular jurisdiction. } { bidder: 'onemobile', params: { dcn: '8a969411017171829a5c82bb4deb000b', pos: 'cdo_rightslot2_flex' }}, googletag.pubads().setTargeting("cdo_ei", "brand-name"); googletag.pubads().setCategoryExclusion('lcp').setCategoryExclusion('resp').setCategoryExclusion('wprod'); {code: 'ad_rightslot', pubstack: { adUnitName: 'cdo_rightslot', adUnitPath: '/23202586/cdo_rightslot' }, mediaTypes: { banner: { sizes: [[300, 250]] } }, userIds: [{ { bidder: 'triplelift', params: { inventoryCode: 'Cambridge_HDX' }}, { bidder: 'pubmatic', params: { publisherId: '158679', adSlot: 'cdo_topslot' }}]}, Views expressed in the examples do not represent the opinion of Merriam-Webster or its editors. ga('send', 'pageview'); Add brand name to one of your lists below, or create a new one. dfpSlots['topslot_b'] = googletag.defineSlot('/23202586/cdo_topslot', [[728, 90]], 'ad_topslot_b').defineSizeMapping(mapping_topslot_b).setTargeting('sri', '0').setTargeting('vp', 'top').setTargeting('hp', 'center').addService(googletag.pubads()); type: "html5", { bidder: 'ix', params: { siteId: '194852', size: [300, 250] }}, { bidder: 'ix', params: { siteId: '195467', size: [300, 50] }}, { bidder: 'appnexus', params: { placementId: '11654174' }}, googletag.pubads().setTargeting("sfr", "cdo_dict_english"); A brand name or trade name is a name (usually a proper noun) applied by a manufacturer or organization to a particular product or service. } "sign-out": "https://dictionary.cambridge.org/auth/signout?rid=READER_ID" },{ ADVERTISEMENT {code: 'ad_leftslot', pubstack: { adUnitName: 'cdo_leftslot', adUnitPath: '/23202586/cdo_leftslot' }, mediaTypes: { banner: { sizes: [[120, 600], [160, 600], [300, 600]] } }, }, tcData.listenerId); 'increment': 0.5, filter: 'include' googletag.cmd.push(function() { googletag.pubads().setTargeting("cdo_ptl", "entry-lcp"); googletag.pubads().setTargeting("cdo_tc", "resp"); The logo for Beats by Dre is pretty simple. 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