I am pleased to announce the promotion of [Firstname Lastname] from [Old Position] to [New Position]. This means you’ve got additional chances to market to them through email and nurture them into paying customers. When it comes down to it, most of your followers Like your page because they’re at least somewhat interested in your business and what it can offer them. Likewise, sharing and commenting on posts cannot be required. And it gives employees a place to digest the news privately and come to terms with it (this is pretty useful if they were hoping for a promotion themselves). You must run your actual promotion (if it is an Internet promotion) through an app on Facebook. Sometimes, you can bring your sales funnel to your page visitors. Use your other social media accounts to … Other potential customers see others like them enjoying the product, so they feel like they might like it too. Behind-the-scenes content can be anything - photos or videos in your office, an inside look at a company retreat, or an insight into the making of your latest product. You’ve probably been told time and time again that Facebook is the #1 platform on social media. Teaching people about your product helps bridge the gap from awareness to desire. Facebook gives you the option of you a few different CTAs for your page, so use the one that fits your business objectives the best. Promoting your post keeps it high in users' timelines so more people see it. It’s engaging for current followers, and can go a long way towards helping you reach people in your target market that you’re not currently in contact with. An alternative to this is to educate your potential users on the benefits of your products. Creating content that takes your page visitors behind the scenes shows them what your brand is all about, helping to create a connection that’s more than just “I saw your products once”. Social media is a powerful tool for introducing new product announcements to customers, but it can also be confusing. A marketing software company posting about the new Ed Sheeran album probably isn’t the best fit. Announce a promotion by highlighting the individual's background and qualifications in addition to their past accomplishments and successes, and share their new responsibilities. Share photos and videos, send messages and get updates. A couple ideas include: There’s no shame in linking products on your Facebook page. “Dear All” or “Dear [Company Name] Staff” are appropriate salutations to address a large team in an email regardless of the organization’s size. Hopefully, this article has given you some new ideas on how you can market your business on Facebook. It can be difficult to know if the announcement of a promotion will bring genuine praise from co-workers or pangs of jealousy. Coming up with a new product or service is a lot of work, which unfortunately does not stop once it’s ready — launching and promoting it is the other half of the equation. What does their day look like? Once stored in your personal folder, the images will remain there, ready to be used for your next design. Staying up until 3am to promote a single might not be why you got into music, but it’s work that will lead some listeners TO your music — which IS the reason you got into this crazy game in the first place. Melly Parker has been writing since 2007, focusing on health, business, technology and home improvement. An email is an official record of the announcement. Use a third party app (like Wishpond) to build a contest, which you can host right on a tab of your Facebook page. How to Talk to Staff About a Peers Promotion. Sweeten the deal by offering extra contest entries in exchange for social actions like sharing the contest or liking your page. That’s why you’re here - you’re looking for ways to help your business find success and drive sales through Facebook. Promote the promotion on Twitter, Pinterest, LinkedIn, Instagram, Myspace, and your Facebook Page. When it comes to your business, however, consider your specific target market - when do they check Facebook? If you’re working with a partner to plan and market an event, … Whether you decide to write or verbally announce the promotion to your team, be sure that the message encompasses everyone. It’s an awesome way to generate (mostly) organic social engagement. Cross-Promote With Event Co-Hosts. Standard post: Got my dream job! As you can see from the infographic above (thanks CoSchedule), data shows there are some generic “best times” to post. In this article, I’ll answer that question using 20 ideas, tips and examples that will arm you with everything you need to promote on Facebook. New content types like Live get a pretty big boost on followers’ News Feeds, increasing the chances they’ll see it - meaning you have a much better chance to reach them with your promotional efforts. Facebook allows you to “pin” a post to the top of your page. Connect with friends, family and other people you know. Write your Facebook ads. This rule follows on Facebook. One great thing about having a Facebook page for your business is the ability to direct traffic from social media to your website or e-commerce store, so you can turn Facebook fans into customers and sales. Written by Carlo Pacis He said something like, ‘I’m so pumped to announce that I’ve recently joined the team at such-and-such. How to Announce a New Product on Facebook and Twitter. Steps. contacts, and automate email campaigns. Some get lucky, while others are left floundering on the shore struggling to ride the social media waves back out to sea. Create an account or log into Facebook. Promotion announcement email When there’s a promotion in the workplace, there will be some bitter employees and there will be one particularly happy employee. Most online retailers aren’t necessarily marketing experts. Set your budget for the contest. It’s work. Posting about trending topics is one of the best ways to engage with your Facebook following. Collecting reviews from happy customers (and responding to unhappy reviewers) is one of the best ways your business can establish credibility to potential customers. Facebook can be pretty strict about how you choose to run your contest, so you want to make sure you’re following all of their promotion guidelines when you’re putting together your raffle. Give them a discount code to make it easier for them to urge their followers to buy your products. Since Facebook has such a visual layout, take advantage of it to capture the attention of your customers between other status updates and announcements on their newsfeeds. For today’s purposes, that’s your competition, promotion, or giveaway. This applies when you’re doing your own PR, radio promotion, or launching singles. Share your announcement with friends and family right from Canva. So blessed and excited!!! You could be offering the best new product or service around, but if you don’t promote it properly, you’re likely to miss out on opportunities or even end up losing money down the line. to make sales right on your Facebook page can be a huge tool to help you promote your products. Create an image with a discount code (“Get 20% off until May 10th with the code SPRING2017!”), and link straight to your store's website from the post. Step 5 Select the image you created to announce the promotion and click "Open." See example below of a Cover image that notes the contest promotion that is currently running. To get more traffic for your promotions! I released the book and held the Facebook event on the same day but next time, I’d keep them separate. Since Instagram advertising became available around the world last fall, advertisers of every size have been able to easily run and manage ad campaigns across both Instagram and Facebook to reach more people. It’s a big, blue button anchored to the top of your page - and that’s prime real estate that can help you get results from your social strategy. Even if they don’t like your page, they could enter your contest - and that means you have another lead to market to through email. An HR team member or the hiring manager can send this email to: Inform staff about the transfer or promotion, so that they’re all aware of the employee’s new role and responsibilities. Create an image announcing the promotion. Many brands will use this portion for a simple, branded graphic, and it’s an area that’s often underutilized for promoting. To reach more people with your post, you can choose to Promote it. Offering special promotions on Facebook is a great, direct way to promote on Facebook. Here are 20 examples of launch announcement emails that show you how to do just that. Facebook guidelines prohibit you from requiring a user to "like" your page to enter the promotion. Depending on the culture and custom of an organization, a promotion announcement letter may take on various forms, including the content. All the printed material you send out needs to include the Facebook page information. Start creating online marketing campaigns for your business with Wishpond’s 14-day free trial. Using Facebook’s targeting features you can create an ad that reaches people with certain characteristics like age and location.. You can also use Facebook’s Custom Audiences feature to upload your email list and reach your existing contacts. Create 111 x 74 Tab Image. If people enjoy your content, there’s a big chance they’ll subscribe to your list. It creates social proof, helping to make the purchase decision process much easier for your Facebook fans. Make sure these trending topics relate in some way to your industry, like you can see in the example above. Not only will it help the promotion gain more attention, it will remind customers who know about the promotion to take advantage of it before the offer ends. The photo should feature the influencer using one of your products, with a short blurb about why they enjoy it. Creating content that’s top-of-mind helps it resonate better with the people who see it. Select your target audience and interests on Facebook. She has also worked as a teacher and a bioassay laboratory technician. This means you can deliver relevant posts right to people who will react well to them, maximizing your Facebook promotion efforts. I mean, this article is called Promoting on Facebook. Launch the contest with an email to your list, sharing on FB, Twitter, social media, and turning on your advertising campaign. Facebook is kind of like Yelp-lite. Ultimately, you’ll want to push the upcoming announcement on your Facebook account as often as possible to start. One way to this is to use Facebook as part of your content marketing strategy, posting content from your blog or other content channels like YouTube on your page. No commitment. Add your business name and logo, if you have one, to the image you've created. Include the employee who has received the promotion while crafting the communication strategy. Wherever you have contacts, use them. Log in to Facebook and click on the name of your business in the left sidebar. in the text box above the image. Social can be a tough platform to crack, but these tips will help you stay better-armed when it comes to finding Facebook success. If you’re tracking your ads and analytics closely, however, you’ll be able to monitor performance and see if Facebook Ads are right for your business. Step 4: share your retirement plans with family, friends, and clients. Wishpond makes it easy to create landing pages and contests, manage your leads and © 2021 Wishpond Technologies Ltd. - Terms & Conditions - Privacy Policy, Facebook Landing Pages: 38 Ideas, Tips and Examples, 5 Facebook Landing Page Template Examples Critiqued, The 2017 Guide to Instagram Contest Rules, Social Media Marketing Plan: An 11-Step Template, 25 Awesome Ideas for Giveaways on Facebook, 30 Amazing Examples of Branded Facebook Contests Done Right, A preview or unboxing of your next product. Write a blog post or do other content marketing to maximize contest potential. Create an eye-catching graphic (so people will click on it) and then add a link in the photo description that directs people to the appropriate page. These questions will help you get more results when you promote on Facebook. Social media is a window into your business - it doesn’t always need to be perfectly polished. All marketers should know this: social media is a two-way street. Once you’re all done with designing, it’s time to send out your announcement to everyone. Ecommerce Marketing ecomdash Jan 19, 2017. Whether or not you have told the employee of their promotion is irrelevant to writing this letter because … Tell selected colleagues about the promotion. 7. Product-related behind-the-scenes content is great, because you can always direct viewers to a product page. But, lets say you're a pizza aficionado and you're in Chicago (known for its deep-dish pizza) and you're ordering a pizza, announce that on Facebook. Every promotion you create has its own unique link – so make sure you use it as the call to action in every ad. Announcing it, however, can be done on your business timeline. Facebook is one way to announce any promotions your company is running. Use this email template to inform your employees about an internal promotion or transfer. Advertisers can add Instagram ads to Facebook ad campaigns through both Ads Manager and Power Editor by simply checking the “Instagram” box under the ad set’s Placement section. Your announcement email’s purpose is to make a clear promise – to show people how your product can help them. It’s not simply a platform for businesses to promote themselves - it’s a place to engage and interact with real people to create genuine connections for your brand. Tip # 2: Link and Advertise. Sometimes, you need to pay to play. Facebook is currently one of the best platforms for successfully promoting an organization, if you know how to use it. This works because it creates social proof, acting much like a testimonial. The list of parallels between doing business online vs off is quite lengthy. The downside to this strategy, of course, is that ads can get expensive. Announce Promotion on Facebook Page Cover Image. Click "Post" to share the promotion on your business timeline. Most people go into Facebook promotions without a clue. It is a given that the name of the company and the date the letter is prepared appear on the face of the letter. If people share the promotion post with friends, you want the new viewers to be able to trace it back to your company. Running a contest is one of the best ways to promote on Facebook. Often, people will come to a company’s Facebook page with questions they need answered before they make a purchase decision. When your boss makes the official announcement, recognize some of your colleagues by mentioning the strengths they bring to the team. Then I went to law school. This is where I’ll hand over to Easypromos for some quick tips: Why are you running Facebook Ads? That means you need to do everything you can to maximize engagement for the promotional posts you create. Choose a date for your online launch preferably after a ‘soft’ launch, so that you already have some reviews for the book and have generated a buzz. If you’re interested, grab your own here!” with a link to your website. Work with an influencer that’s prominent in your industry to create posts that you can share on both of your Facebook pages. Though more people still use Yelp as a place to find reviews about a certain business, your Facebook page is still an important first point of contact for potential customers. Create a Facebook Ad. This allows you to collect contact information from your entrants - meaning you can use email marketing to turn them into sales in the future. Cross-promote via your website. Featuring photos of happy users with your product is a nice break from the polished, branded content many people post. Creating great graphics to go with your promotional posts makes them more exciting and gives people something interesting to look at. Using your cover photo to draw attention to a promotion or discount you’re running for your business is a great way to maximize that space and drive results. All in one place. 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